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Thursday, 13 January 2011 10:10

We are affordable luxury

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Simpson kids playing on the barrels Simpson kids playing on the barrels

Languedoc and luxury are two words that have not often been combined when it comes to wine. At Sainte Rose we think we're changing that!

The Languedoc has for too long been associated with the cheaper, bulk end of the wine market. This was historically correct as the region became incredibly prosperous producing this type of product for the working class market during the industrial revolution. Although this has changed, the reputation stuck. We saw this as a challenge when we established our business here. By producing top quality wine at an affordable price we wanted to improve this reputation and challenge convention.


Challenging convention is by contrast something that has been frequently associated with the Languedoc historically. One needs to look no further than the Cathars, whose beliefs challenged the Catholic Church during the twelfth and thirteen centuries. Fitting therefore that our wines have challenged traditional beliefs by being mistaken for luxury brand wines from areas that have benefitted from a far more positive reputation, a reputation that adds to the price tag!


We believe therefore that affordable luxury most definitely exists in the Languedoc – great wine without the overpriced, over-inflated reputation! Treat yourself to some Sainte Rose!

Last modified on Tuesday, 30 April 2013 20:33
Charles Simpson

Charles Simpson

I am Charles Simpson, I own Domaine Sainte Rose with my wife Ruth. I love wine, great food and music

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