I find that Rosé inspires two responses, adoration or indifference! There are those who adore it and happily drink it all year round regardless of the weather and those who literally won't touch it with a bargepole and think it's a girlie drink! In between there are those who think they should only drink Rosé during the summer if the weather is good or on their holidays.
Statistics tell us that this is changing and that Rosé is the fastest growing segment of the consumer wine market. Not difficult given its original tiny percentage of this market! However it is an interesting change, which begs the question why?
I believe most of the growth is a result of an improvement in the quality of Rosés being produced, moving strongly away from the sweet, innocuous blush wines that did the initial damage to the reputation of rosé wine. Added to this is the recognition by the consumer that a good Rosé is a credible alternative to a light, fresh white wine and very food friendly. If I was to be politically correct I would also add that Rosé wines tend to be lower in alcohol than reds, which is important to some people these days!
At Sainte Rose we have produced a 2010 vintage Rosé, our first in 4 years and we're loving it! Your chance to buy it .... while stocks last .... here .....